Lesson: Social Media Analytics

timelapse of crowd

Social Media Analytics: Using Data to Understand Public Conversations

How can you discover what’s being said about the things that matter to you on social media platforms, including Twitter?

Online Course

The online course on Social Media Analytics: Using Data to Understand Public Conversations can help you to get to grips with how powerful social media can be in understanding public dialogue. This could be around identifying trends and patterns in relation to political ideas, times of crisis or promotional campaigns run by companies, charities or government organisations.